NEW YORK, Oct. 21, 2024 — Kindbody, a prominent national network of fertility clinics and a leading provider of family-building benefits for employers, has published its 2024 State of Women and Fertility Healthcare Report. This comprehensive study, accessible at kindbody.com/state-of-fertility-healthcare, explores how reproductive healthcare, particularly fertility treatments such as in vitro fertilization (IVF), is influencing women’s opinions and voting behaviors as the 2024 U.S. presidential election approaches.
The report sheds light on the emotions, concerns, and voting patterns of women, emphasizing the significant role access to fertility healthcare will play in shaping the political landscape. Alarmingly, the findings reveal that half of U.S. women are prepared to cross party lines to support candidates advocating for the protection of reproductive healthcare services, suggesting that fertility care could be a decisive factor in the upcoming election.
Conducted in September 2024 by theSkimm’s in-house research arm, SKM Insights, the survey indicates that reproductive healthcare is a pressing concern for women, with 92% of participants prioritizing it and 75% stating that a candidate’s position on the issue will affect their voting choices. Furthermore, 51% of women expressed a willingness to vote for candidates who support maintaining access to reproductive healthcare services such as IVF, regardless of party affiliation.
The report also highlights the growing influence of reproductive healthcare access on employment decisions. A notable 41% of respondents indicated they would contemplate switching jobs for an employer that offers travel benefits for fertility treatments, underscoring the increasing importance of corporate responsibility in enhancing access to reproductive healthcare.
As the election nears, Kindbody’s report illuminates the crucial connection between reproductive healthcare access and women’s voting behavior, signaling that candidates who prioritize these issues may have a significant advantage in the political arena.
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