Juliet Oliver, a woman who knows the brutal reality of living with stage four endometriosis, has transformed her own painful journey into a mission to help others facing the same battle. After years of misdiagnoses, dismissals, and ineffective treatments, Oliver was diagnosed with endometriosis at the age of 30, but her health struggles were already well underway.
“I experienced a body waging war on itself,” Oliver reflects. “Nutrient deficiencies, adrenal fatigue, chronic gut dysbiosis, inflammation, and estrogen dominance all painted a picture of a body and spirit on the brink.” Despite her health challenges, Oliver’s career in engineering was thriving. But at the height of her struggles with endometriosis, burnout became a turning point, pushing her to create something to help herself and others suffering in silence.
Endometriosis, which affects up to 10% of women between the ages of 15 and 44, occurs when endometrial tissue, normally found lining the uterus, grows outside the uterus. This condition is notorious for causing debilitating pain, increased infertility risks, and a variety of symptoms that significantly impact quality of life. What’s more, it is often misdiagnosed or dismissed in the medical field, leaving many women without effective treatment options.
As Oliver puts it, “It is too often misunderstood, misdiagnosed, and mistreated, leaving millions trapped in debilitating pain, facing long wait times or no help at all.”
A problem-solver by nature, Oliver sought to create a solution. Drawing on her engineering background, she developed the Endo45 app—an innovative tool aimed at supporting “endometriosis warriors.” The app offers practical assistance through symptom tracking, personalized action plans, and evidence-based features. It specifically targets four key areas of dysfunction associated with endometriosis: immune, gut, nervous, and hepatic system issues.
Endo45 allows users to track their care, build healthy habits, and access scientifically backed methods for reducing symptoms. The app’s content is supported by a team of professionals, including gynecologists, clinical neuropathologists, and fertility specialists. “I refused to accept that living in pain was my only option,” Oliver explains. “I wanted to create something practical, evidence-based, and accessible for everyone facing this disease.”
While Oliver is based in New Zealand, the app has made waves internationally, providing vital support to individuals across the globe navigating their own endometriosis journeys. “We’re not just tracking symptoms,” Oliver says. “We’re laying out a comprehensive roadmap to navigate the complex terrains of endometriosis—physically, mentally, and spiritually.”
One of the standout features of Endo45 is its “EndoFit” score, which helps users track their progress and stay empowered in their self-care efforts. According to the app’s website, “EndoFit” represents “a state where endometriosis no longer dictates your life’s narrative.”
Oliver’s vision for the app is clear: she wants to offer endometriosis sufferers the tools and support they need to feel better and live life on their own terms. With a focus on providing actionable resources, Oliver believes remission is possible for those with the right mindset and resources.
“I want people to know that they can feel better than they do today,” Oliver says. “With the right tools and mindset, we can outsmart this disease.”
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