Lushi, a groundbreaking fertility startup founded and led by women, officially launched in December 2024 with a mission to revolutionize the IVF and conception experience for American women. By offering personalized treatments and wellness solutions, Lushi seeks to empower women facing fertility challenges in a system often criticized for being antiquated and male-dominated.
Innovative Services for Fertility Support
Lushi’s platform provides a holistic approach to fertility care, starting with essential services such as:
Injection Specialists: Women can hire professionals to administer fertility shots in the comfort of their homes.
Remote Monitoring: Continuous support throughout fertility treatments.
My Fertility Plan: A 12-week customized guide offering a nutrition plan, step-by-step egg-freezing instructions, and a post-treatment weight management plan.
These services are currently available in major cities, including New York, Los Angeles, Austin, Chicago, and Boston.
Plans for Expansion in 2025
Lushi aims to expand its offerings in 2025 to further enhance the fertility experience, including:
Fertility Wellness Pop-Up Spas: On-site injection services, fertility-enhancing mocktails, and yoga sessions in a calming environment.
Flagship Injection Bar: A dedicated space for comfortable and convenient fertility injections.
Mental Health Integration: Addressing the emotional challenges associated with fertility treatments through accessible mental health support.
A Mission to Humanize Fertility Treatment
Jessica Schaefer, Lushi’s CEO and founder, brings her personal experience and professional expertise to lead the charge in transforming fertility care. “There is a fertility crisis in this country that poses deeply personal challenges for millions of women,” said Schaefer. “The hoops women have to jump through to have a child are not only burdensome but dehumanizing. Lushi is here to change that by creating a more humane, accessible, and supportive fertility journey.”
Lushi’s innovative approach positions it as a leader in reshaping how women experience fertility care, providing much-needed hope and empowerment to those navigating this challenging path.
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